Excellent Service
Just another example of amazing customer service that I hope spurred some “pay it forward” sentiments and actions!
The gist of the story: A Whole Foods store in West Hartford was operating as usual until a computer glitch rendered all the registers unusable. They simply could not ring up customers. So the manager, Kimberly Hall, made a snap decision after consulting with other employees. What was the decision? That is wasn’t fair to make customers wait until the registers were operating normally again. So what did they do? They gave away the groceries. Now, they didn’t announce it to the whole store so people were honestly shopping not loading up to take advantage.
Most people were astounded. One woman pledged to donate to a food bank the amount her bill would have been.
They gave away approximately $4,000 in groceries. How amazing is that? I’m quite certain that those customers who were trying to beat a winter storm home near the holidays felt doubly blessed and will easily make the choice to shop at Whole Foods every chance they get.
You can read the WHOLE story here: The Story
So what can you do for your business today that will encourage employees to have such great minds?
My recommendation would be to promote the idea of living out great service not just giving it lip service. Share stories like this one that exemplify the type of service you want delivered to your customers–with or without you.
Filed under VividSpark Marketing | Comment (0)Coming Soon!
We’ll be posting tons more info that’s great for entrepreneurs–we’ve been there so we’re gonna share!
First up: Independent Contractors
How do you pay them??
Coming right up!
Filed under VividSpark Marketing | Comment (0)Used Bookstore Marketing Schedule
Running a used bookstore? Need some help figuring out how to improve sales? I’ve created an easy to use-easy to implement marketing plan for small indpendent bookstores. Doesn’t have to be a used bookstore, though there is some information on setting used book prices/buying used books.
Leave a comment if you’re interested and I’ll get in touch.
It’s $20 for the standard plan, $75 for a customized plan based for your unique business.
Filed under VividSpark Marketing | Comment (0)Business Plans
Thinking about starting a new business?
Don’t until you’ve done your groundwork!
A business plan is ESSENTIAL to having a successful business. Something like 80% of all failed businesses have this in common: no business plan. So don’t get stuck without one!
The process doesn’t have to be hard, but no one can REALLY write it for you. You’re the only one who knows what you want to do and accomplish. What I CAN do is lead you through the process, step by step and then compile everything you’ve told me into a comprehensive plan. It will be a plan you can literally take to the back to get financial resources to get your business started.
Already have a business? Changing directions or just ready to put it down on paper? I can do the same for you.
I can also research your business idea, giving you the tools to decide whether its a viable business (or viable with a few changes).
After all, you are going to be investing cash, time and life to this project. Wouldn’t you rather know before you jump in what challenges you may face as well as what you’ll really need to get going?
Do the smart thing-outsource projects you don’t have the time or experience to deal with. Let a professional handle this so you can focus on other things (like hiring a reliable manager or scouting locations).
Interested? Want more info? Drop me a line using my comments form.
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