Three ways to sell more on Etsy
Got your attention? Good!
Here are three simple ways to help improve your Etsy shopper conversions (that’s turning people who are browsing into buyers)
1.) Rock your socks off product images
Chances are the way someone makes it to your Etsy store is by clicking on a picture of one of your masterpieces. Generally speaking, the better the product is displayed, the more people are going to click on it. So take the time to put up images that really show the viewer who can’t feel or touch your goodies how wonderful your work really is. You deserve it!
I know, you don’t have a million dollars to hire a professional photographer to photograph all your lovelies. You don’t need one! I’m posting a special “how to” take better photos for etsy next week so stay tuned!
2) I love me, You love me: Your Banner
This is likely the next thing someone shopping your store will notice. They arrived there by clicking on a product and now they can learn more about you. What does your banner say about you? Did you cobble it together in photo-something (you’re not sure what)?
Your banner builds credibility. A great banner says “I’m a real business. I care about my work & my clients”. A not so great banner says “I need some extra cash so I put some stuff up here on Etsy”. What image do you want to project? You want it to show everyone how much love and effort goes into your products–so love on your business and get a great banner!
There are tons of designers out there willing to design okay-decent banners for a few bucks. Decide what your budget is and do two things : 1) Find a designer you LOVE and 2) spend the most you can. I don’t mean break your bank–I mean get the highest quality product you can afford.
After all, this is YOU to the people shopping in your store! You want to show your personality but with a polished edge. Attractive & trustworthy.
One more thing about your banner: if you sell things in a bricks & mortar, you should be using the SAME LOGO for both. Your Etsy shop is an extension of your physical brand. You want it to be identifiable! When people who know you in person get to your store, you want them to go “Yes! This is her shoppe!!” not “Hmm….did I type it right?”
3) Have a Sale
What? I want you to have a sale? But you worked so hard on all those things! Let me ask you this: do you want to sell one (maybe none!) or would you rather sell more? I’m betting you’d like to sell more. Its important that when you price your goods, you make sure you have enough “wiggle room” to offer sales from time to time without putting yourself in a bind. The best way to increase sales is a 30% discount. Anything lower, and it’s not enough to sway a decision. Another GREAT way to increase sales is to do buy 2 get one free. MOST people will buy two even when they were only planning to buy one because they will get one free. And if you’re paying attention, it’s the same discount–30%. Only it’s off 3 items instead of one. So now you’ve sold three vs. one. Isn’t that great?!
So there you go-three simple ways to sell more on Etsy.
One last tip: if you don’t have a LOGO GET ONE! This is for consistency. You want people to always know they found the right store and the best way to do that consistently is to have a logo. Then you need to use it on your business cards, labels, shipping, boxes, emails, banner, etc. And someday, you will probably get tired of your logo. KEEP IT! Sure, you can update the colors but don’t radically change it. You want people to continue to recognize it.
Okay, I think that’s enough logo talk for now. Your Etsy shoppe is an extension of your physical ’shoppe’. Make ‘em match!
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